Getting the weekly shopping in, at the best price and in the most convenient way, is something we just take for granted today. But I expect most readers will recall the time when shopping meant lugging heavy bags back home, either on foot or by bus, and was something you had to do every couple of days.
Car ownership on an expanding scale changed that....but how, and when?
A bit of digging around has been productive in gaining answers. One key turing point happened in 1964 at West Bridgeford, outside Nottingham. An American chain called GEM opened a vast shed-like 'discount store'. The opening day scenes are in the British Pathe clip on this link: www.britishpathe.com/video/high-st-under-cover/query/gem
What the clip doesn't show is local traffic grinding to a halt, as 5000 cars tried to get into a 1000-space car park. An estimated 30,000 people went through the store on its opening day.
But GEM failed....to be bought up by the newly-emerging ASDA. So here's a question: when did your family start doing the 'big shop' by car, and where did they go to do it?
What factors governed the choice.....was it perhaps the miracle of free parking on site? Or was it the price factor?